marketing jobs in lowell ma united states

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Partner closely with external agencies and international Digital Marketing Managers. Work towards organic search optimization and ROI maximization. Understand target buyer personas and regularly perform thorough audience and keyword research. Collaborate with the marketing and web development teams to optimize web experiences for conversion. Track and share KPIs such as CPCs, CTR, CPAs, and ROAS Prepare and present reports regularly to key stakeholders and senior leaders. Proactively pinpoint gaps and opportunities and implement solutions in a timely manner. Stay updated on emerging digital and SEM trends and best practices. Work cross-functionally across Marketing & Sales to maximize ad performance and investment. 5+ years' experience in Search Engine Marketing (SEO) 3+ years' Hands-on experience with planning and implementing a successful SEM strategy. Proven success in SEM execution. Strong proficiency with Google Analytics, Google Ads and Bing Ads platforms. Experience in web analytics, marketing, and business development. Experience with A/B testing and other testing metrics. Ability to analyze data and provide evidence-based recommendations, creation of power presentation for executive leadership Bachelor's degree in marketing, or a related field", "stars": 0.0, "medallionProgram": null, "location_flexibility": null, "work_location_option": "hybrid", "canonicalPositionUrl": "https://apply.ukg.com/careers/job/893382102771", "isPrivate": false, "latlongs": "42.6334247,-71.31617179999999"}, {"id": 893382302274, "name": "Sr Mgr. Customer Marketing", "location": "Lowell,MA,United States", "locations": ["Lowell,MA,United States", "Atlanta, GA, USA", "Weston, FL", "Miami, FL, USA", "Fort Lauderdale, FL", "Boston, MA", "Alpharetta, GA"], "hot": 0, "department": "Marketing", "business_unit": "Marketing", "t_update": 1748490919, "t_create": 1746630248, "ats_job_id": "2f47c06b-2126-49eb-b1f3-912bdb1a0d65", "display_job_id": "SRMGR013552", "type": "ATS", "id_locale": "SRMGR013552-en", "job_description": "1. Customer Journey Definition: o Develop a cross functional customer journey vision that enhances the customer experience from onboarding to renewal and incorporates peak moments and the opportunity to differentiate to customer experience as part of UKG's message. o Collaborate with cross-functional teams to ensure seamless integration of customer touchpoints and communication strategies. o Translate customer experience into compelling input for sales materials. 2. Expansion and Renewal Programs: o Lead initiatives to identify cross-sell and upsell opportunities, increasing customer lifetime value that incorporates customer adoption as a driver for successful expansion. o Working with the Renewals team, develop and manage scalable renewal strategies to maintain high retention rates and minimize churn. o Collaborate with the events team to ensure content is engaging, relevant, and drives customer success. 3. Lifecycle Marketing Measurement: o Establish key performance indicators (KPIs) and metrics to measure the effectiveness of lifecycle marketing initiatives. o Utilize data-driven insights to optimize strategies and report on program performance to senior leadership. 4. 8+ years of experience in lifecycle marketing, customer success, or related roles. 5+ years in the B2B SaaS industry. 5+ years of leadership experience managing high-performing teams. Champion a customer-first mindset--advocate for the voice of the customer in every strategy, ensuring all lifecycle programs are rooted in empathy, value delivery, and long-term relationship building. Proven success in developing and executing lifecycle strategies that drive renewals and expansion. Strong understanding of customer journey mapping and experience design. Excellent communication and cross-functional collaboration skills. Data-driven mindset with experience using analytics to inform strategy. Proficiency with marketing automation platforms and CRM systems (e.g., Marketo, Salesforce). Passion for customer success and building long-term relationships.", "stars": 0.0, "medallionProgram": null, "location_flexibility": null, "work_location_option": "hybrid", "canonicalPositionUrl": "https://apply.ukg.com/careers/job/893382302274", "isPrivate": false, "latlongs": "42.6334247,-71.31617179999999"}, {"id": 893382071796, "name": "Digital Marketing Analytics Manager", "location": "Lowell,MA,United States", "locations": ["Lowell,MA,United States", "Atlanta,GA,United States", "Weston,FL,United States"], "hot": 0, "department": "Marketing", "business_unit": "Marketing", "t_update": 1748465376, "t_create": 1745916342, "ats_job_id": "0fb09f8e-7b4b-4477-bfa6-a9d8c1ec4783", "display_job_id": "DIGIT013335", "type": "ATS", "id_locale": "DIGIT013335-en", "job_description": "Data Collection and Analysis: Gathering data from website traffic, user interactions, and online marketing campaigns using web analytics tools (e.g., Google Analytics). Reporting and Insights: Creating reports, dashboards, and presentations that summarize key metrics and provide actionable insights to stakeholders. Identifying Trends: Spotting trends and patterns in website data to understand user behavior and website performance. Optimization and Strategy: Produce data insights to optimize website content, design, user experience, and digital marketing strategies. A/B Testing: Inform future A/B tests utilizing data to compare different website elements and identify the most effective versions. SEO/SEM Collaboration: Working with marketing teams to inform SEO and SEM strategies based on data analysis. Data-Driven Decision Making: Ensuring decisions are guided by data and insights rather than intuition. Staying Ahead of Trends: Keeping up with emerging trends and web analytics tools, techniques, and digital marketing best practices. 5+ years of experience in digital marketing analytics field, or similar. 3+ years Technical Skills: Proficiency in web analytics tools like Google Analytics, Google Tag Manager, SEMRush, Heatmapping tools, SQL, and data visualization software (e.g., Tableau, Power BI). Analytical Skills: Strong data analysis and interpretation skills, including the ability to identify trends, patterns, and insights. Hands on experience handling SEO/SEM: Knowledge of SEO and SEM principles to interpret and optimize website traffic and marketing efforts. Communication Skills: Excellent written and verbal communication skills to effectively convey technical information to both technical and non-technical stakeholders. Bachelor's degree in Marketing, Communications, or something similar", "stars": 0.0, "medallionProgram": null, "location_flexibility": null, "work_location_option": "hybrid", "canonicalPositionUrl": "https://apply.ukg.com/careers/job/893382071796", "isPrivate": false, "latlongs": "42.6334247,-71.31617179999999"}, {"id": 893381646939, "name": "Retail- Industry Marketing- Sr Principal", "location": "United States", "locations": ["United States"], "hot": 0, "department": "Sales", "business_unit": "Sales", "t_update": 1748483481, "t_create": 1745000620, "ats_job_id": "5a92f91d-e409-40f0-8a2b-e2f97fc68586", "display_job_id": "HEALT013175", "type": "ATS", "id_locale": "HEALT013175-en", "job_description": "Strategy Development: Take UKG's overall strategy and solution set and tailor it to support the unique needs of retailers and hospitality providers. Trend Analysis: Conduct thorough market research and analysis to identify the macroeconomic trends impacting retail and map them to the challenges UKG solves and the value it delivers Collaboration: Work closely with cross-functional teams, including sales, marketing, product development, and customer success, to ensure alignment and successful execution of the industry strategy. Influence & Thought Leadership: Serve as a thought leader and industry expert, representing the company through written and spoken communication during sales cycles, at industry events, supporting demand creation, participating in industry associations, and representing UKG in media engagements. Customer Engagement: Build and maintain strong relationships with key customers and UKG stakeholders in the retail sector to understand customer needs and outcomes. This would be activated by your ability to recruit customers to develop success stories and develop a customer advisory board Innovation: Through your expertise and knowledge of the market increase the value of the UKG offering by tailoring our messaging to ensure it resonates with retail customers' unique needs and take back insights gained from your interactions with the market to influence the product road map and ecosystem strategy. Bachelor's degree in Business, Human Resources, or a related field Minimum of 10 years of experience in the retail industry working with significant experience managing store teams Strong critical thinking skills and demonstrated creativity. Exceptional communication and interpersonal skills that can create and nurture relationships with a wide variety of stakeholders. Understanding of Human Capital Management software and its applications in the retail sector. A passion for Retail industries and the workforce Excellent political and business judgment Strong reputation for ethical conduct and unquestionable integrity Team player capable of performing independently Strategic thinker with demonstrated skills to swiftly execute Demonstrated success in aligning with business needs with compelling HCM solutions The ability to understand how software can generate ROI for our customers The ability to understand how product features address industry challenges Influences internal/ external business and/or regulatory issues; makes decisions that have significant impact on UKG and/or the UKG's existing customers and prospective customers.", "stars": 0.0, "medallionProgram": null, "location_flexibility": null, "work_location_option": "remote_local", "canonicalPositionUrl": "https://apply.ukg.com/careers/job/893381646939", "isPrivate": false, "latlongs": "38.7945952,-106.5348379"}, {"id": 893382147942, "name": "Associate Creative Director (Art Director)", "location": "Weston,FL,United States", "locations": ["Weston,FL,United States", "Lowell,MA,United States", "Atlanta,GA,United States"], "hot": 0, "department": "Marketing", "business_unit": "Marketing", "t_update": 1748479508, "t_create": 1746027894, "ats_job_id": "2055349a-ff10-4ce8-8f0f-b9853c8b135d", "display_job_id": "LEADC013386", "type": "ATS", "id_locale": "LEADC013386-en", "job_description": "As part of the Creative Experiences Inhouse Agency, the Associate Creative Director (art director) plays a pivotal role, emphasizing exceptional creativity. This position requires a strategic and conceptually driven creative leader with a passion for developing bold, breakthrough campaigns rooted in brand strategy. This role requires exceptional visual storytelling skills, a strong creative vision, and the ability to raise the bar of excellence across all touchpoints. The ideal candidate is a compelling communicator, an inspiring mentor, and a collaborative partner who thrives in a fast-paced environment. Must be skilled at leading brainstorms and presentations, managing multiple projects, and staying ahead of cultural, design, and platform trends to drive innovative work. Description Strong creative skills with the ability to think conceptually and develop big idea campaigns that are strategically grounded Raise the bar of creative excellence. Ensure all creative work meets high standards of quality, creativity, and brand consistency Develop and execute visually compelling, smart, authentic and unexpected brand narratives that break through and capture audience attention Play a leading role in the evolution of the brand across all touchpoints Ability to articulate vision, idea, and objectives Actively leads, participates, and contributes to brainstorm sessions Fosters positive relationships among the internal stakeholders, the creative department, direct reports, and other partners Serve as an aspiring example and mentor to junior creative staff Ability to lead presentations Agile problem-solver who can prioritize. Knows when to think big and when to flex towards more practical solutions Excellent time management skills, with the ability to manage multiple projects at once Stay abreast of industry, technology, cultural, design, and platform trends to inspire forward-thinking work 7 + years professional experience as an art director, at an agency or in-house (ideally agency) Portfolio featuring a wide range of conceptual and strategic creative work Bachelor Degree in Graphic Design, Advertising, or related field Experience in creative conceptual development, brand strategy, advertising, marketing, innovation, and corporate identity Ability to manage multiple projects and prioritize according to changing deadlines Proven ability to proactively solve creative challenges, self-motivate, and work both independently and collaboratively. 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Write compelling business communications, including announcements and articles, that effectively convey key messages, demonstrate business impact, and clearly outline how employees can contribute to achieving strategic objectives. Champion and support special projects and initiatives that drive employee engagement. Manage high-impact internal activities at UKG, such as town halls and other presentations ensuring that our employees are informed, engaged, and connected. Maintain strong partnerships with Chiefs of Staff, HR Business Partners, and Communications and Enablement teams to align and execute impactful organizational change and communication initiatives. Educational Background: Possess an appropriate bachelor's degree in communications, Marketing, Journalism, Business, or a related field. Seasoned Communicator: Minimum of 7+ years of experience writing internal communications and implementing strategic internal communication campaigns. 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Build, nurture, and manage influencer relationships, handling outreach, contract negotiation, deliverables, and ongoing communication. Partner with influencers to co-create dynamic, on-brand content - including social posts, stories videos, and live activations - that inspire engagement and resonate with audiences. Lead end-to-end influencer campaign management: briefing, content approvals, performance tracking, optimization, and team debriefs. Monitor campaign performance using metrics such as reach, engagement, clicks, and conversions; deliver insights and recommendations based on results. Stay at the forefront of social media trends, influencer best practices, and platform algorithm changes to ensure UKG's campaigns remain competitive and impactful. Collaborate closely with marketing, PR, and creative teams to ensure consistent brand voice and messaging across all influencer touchpoints, and maximize partnership ROI. 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