marketing jobs in lowell ma united states

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Partner closely with external agencies and international Digital Marketing Managers. Work towards organic search optimization and ROI maximization. Understand target buyer personas and regularly perform thorough audience and keyword research. Collaborate with the marketing and web development teams to optimize web experiences for conversion. Track and share KPIs such as CPCs, CTR, CPAs, and ROAS Prepare and present reports regularly to key stakeholders and senior leaders. Proactively pinpoint gaps and opportunities and implement solutions in a timely manner. Stay updated on emerging digital and SEM trends and best practices. Work cross-functionally across Marketing & Sales to maximize ad performance and investment. 5+ years' experience in Search Engine Marketing (SEO) 3+ years' Hands-on experience with planning and implementing a successful SEM strategy. Proven success in SEM execution. Strong proficiency with Google Analytics, Google Ads and Bing Ads platforms. Experience in web analytics, marketing, and business development. Experience with A/B testing and other testing metrics. 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Reporting and Insights: Creating reports, dashboards, and presentations that summarize key metrics and provide actionable insights to stakeholders. Identifying Trends: Spotting trends and patterns in website data to understand user behavior and website performance. Optimization and Strategy: Produce data insights to optimize website content, design, user experience, and digital marketing strategies. A/B Testing: Inform future A/B tests utilizing data to compare different website elements and identify the most effective versions. SEO/SEM Collaboration: Working with marketing teams to inform SEO and SEM strategies based on data analysis. Data-Driven Decision Making: Ensuring decisions are guided by data and insights rather than intuition. Staying Ahead of Trends: Keeping up with emerging trends and web analytics tools, techniques, and digital marketing best practices. 5+ years of experience in digital marketing analytics field, or similar. 3+ years Technical Skills: Proficiency in web analytics tools like Google Analytics, Google Tag Manager, SEMRush, Heatmapping tools, SQL, and data visualization software (e.g., Tableau, Power BI). Analytical Skills: Strong data analysis and interpretation skills, including the ability to identify trends, patterns, and insights. Hands on experience handling SEO/SEM: Knowledge of SEO and SEM principles to interpret and optimize website traffic and marketing efforts. Communication Skills: Excellent written and verbal communication skills to effectively convey technical information to both technical and non-technical stakeholders. 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Trend Analysis: Conduct thorough market research and analysis to identify the macroeconomic trends impacting retail and map them to the challenges UKG solves and the value it delivers Collaboration: Work closely with cross-functional teams, including sales, marketing, product development, and customer success, to ensure alignment and successful execution of the industry strategy. Influence & Thought Leadership: Serve as a thought leader and industry expert, representing the company through written and spoken communication during sales cycles, at industry events, supporting demand creation, participating in industry associations, and representing UKG in media engagements. Customer Engagement: Build and maintain strong relationships with key customers and UKG stakeholders in the retail sector to understand customer needs and outcomes. This would be activated by your ability to recruit customers to develop success stories and develop a customer advisory board Innovation: Through your expertise and knowledge of the market increase the value of the UKG offering by tailoring our messaging to ensure it resonates with retail customers' unique needs and take back insights gained from your interactions with the market to influence the product road map and ecosystem strategy. Bachelor's degree in Business, Human Resources, or a related field Minimum of 10 years of experience in the retail industry working with significant experience managing store teams Strong critical thinking skills and demonstrated creativity. Exceptional communication and interpersonal skills that can create and nurture relationships with a wide variety of stakeholders. Understanding of Human Capital Management software and its applications in the retail sector. A passion for Retail industries and the workforce Excellent political and business judgment Strong reputation for ethical conduct and unquestionable integrity Team player capable of performing independently Strategic thinker with demonstrated skills to swiftly execute Demonstrated success in aligning with business needs with compelling HCM solutions The ability to understand how software can generate ROI for our customers The ability to understand how product features address industry challenges Influences internal/ external business and/or regulatory issues; makes decisions that have significant impact on UKG and/or the UKG's existing customers and prospective customers.", "stars": 0.0, "medallionProgram": null, "location_flexibility": null, "work_location_option": "remote_local", "canonicalPositionUrl": "https://apply.ukg.com/careers/job/893381646939", "isPrivate": false, "latlongs": "38.7945952,-106.5348379"}, {"id": 893382139390, "name": "Mgr. Creative & Brand Management- Design Specialty", "location": "Weston,FL,United States", "locations": ["Weston,FL,United States", "Lowell,MA,United States", "Atlanta,GA,United States"], "hot": 0, "department": "Marketing", "business_unit": "Marketing", "t_update": 1747162483, "t_create": 1746002637, "ats_job_id": "b6143c70-3b86-495d-ac70-12b09b042f87", "display_job_id": "MGRCR013360", "type": "ATS", "id_locale": "MGRCR013360-en", "job_description": "Company Overview With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we're only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on. At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all. Here, we know that you're more than your work. That's why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose -- a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you're passionate about our purpose -- people --then we can't wait to support whatever gives you purpose. We're united by purpose, inspired by you. Job Summary: As part of the Creative Experiences Inhouse Agency, the Manager, Creative and Brand plays a pivotal role, emphasizing exceptional creativity and leadership. This position requires a Strategic and inspiring creative leader with a proven ability to guide and mentor high-performing teams. Combines strong design sensibility and brand expertise with collaborative leadership, clear communication, and agile problem-solving to consistently deliver impactful, high-quality work in a fast-paced environment. Description Lead, inspire, and mentor a high-performing team, fostering a culture of creativity, collaboration and innovation Champion creative excellence, ensuring all work consistently reflects the highest standards of quality, originality, and brand alignment Demonstrate a deep understanding of voice, tone, and messaging nuances, paired with a keen eye for design, aesthetics, and the hallmarks of outstanding creative work Actively lead and contribute to brainstorms, driving ideation and inspiring fresh thinking Build and nurture strong, positive relationships across internal teams, stakeholders, direct reports, and external partners Confidently lead and deliver impactful presentations to various audiences Excel at agile problem-solving, balancing visionary thinking with pragmatic execution when needed Manage time effectively while juggling multiple projects, delivering high-quality outcomes under tight timelines Adapt readily to shifting priorities and take on diverse responsibilities as projects evolve Stay informed on emerging industry and evolving technologies Qualifications 10+ years professional experience as an art director or designer, at an agency or in-house (ideally agency), with 4+ years of leadership Portfolio featuring a wide range of conceptual and strategic creative work Experience in creative conceptual development, brand strategy, advertising, marketing, innovation, and corporate identity Excellent presentation skills Outstanding organizational, detail, and time management skills Ability to manage multiple projects and prioritize according to changing deadlines Strong interpersonal and communication skills Proven ability to proactively solve creative challenges, self-motivate, and work both independently and collaboratively. Excellent management skills and strong leadership potential Ability to professionally engage with, take and give feedback from stakeholders and reports Where we're going UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it's our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow! Equal Opportunity Employer UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories. View The EEO Know Your Rights poster UKG participates in E-Verify. View the E-Verify posters here. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Disability Accommodation in the Application and Interview Process For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com. The pay range for this position is $112,300 to $161,400, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. 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We're united by purpose, inspired by you. Work with purpose -- whatever your purpose You're here for more than a job. You want work with purpose, right? At UKG, an HR technology company, we support whatever makes you feel most alive, both in and out of the workplace. What makes us feel most alive? In the Creative Experiences team it's putting creative, strategic, and thought-provoking work out into the world (that helps grow our business). Does a blank page excite you? Do you get an adrenalin rush after a great presentation? Same. We want to chat. Your purpose is our inspiration -- because our purpose is people. About Us: As part of the Creative Experiences Inhouse Agency, the Senior Manager, Creative and Brand Writing plays a pivotal role, emphasizing exceptional creativity and leadership. This position requires strong conceptual skills to develop impactful campaigns that uphold high standards of creativity, quality, and brand consistency. The ideal candidate possesses fluency in voice, tone, and messaging, paired with a keen aesthetic sense and storytelling expertise. They will inspire and guide creative teams, foster collaboration, and mentor staff to support professional growth. Exceptional communication, time management, and problem-solving abilities are essential, along with the capacity to manage multiple projects and adapt to evolving needs. Staying informed on industry trends is crucial to driving innovative, forward-thinking work. Description Develop and execute strategic, big idea campaigns that showcase exceptional creativity). Raise creative excellence standards by consistently delivering high-quality, innovative, and cohesive work. Craft precise and compelling messaging, leveraging expertise in voice, tone, and aesthetics. Exhibit impeccable storytelling and communication skills, clearly articulating visions and objectives. Lead and contribute to brainstorming sessions, actively driving idea generation and collaboration. Manage, mentor and inspire creative teams, fostering collaboration, professional growth, and positivity. Cultivate strong relationships across stakeholders, the creative department, and direct reports. Deliver presentations effectively, clearly conveying ideas and strategies. Solve problems with agility, balancing innovative thinking with practical solutions. Manage multiple projects efficiently, ensuring deadlines and priorities are met. Adapt to changing needs, taking on diverse duties as required to support project success. Stay ahead of trends, leveraging industry, cultural, and technological insights to inspire innovation. Basic Qualifications 10+ years professional experience as a copywriter, at an agency or in-house 5+ years' experience leading a team of creatives Portfolio featuring a wide range of conceptual and strategic creative work is required Experience in creative conceptual development, brand strategy, advertising, marketing, innovation, and corporate identity Excellent presentation skills Outstanding organizational, detail, and time management skills Ability to manage multiple projects and prioritize according to changing deadlines Proven ability to proactively solve creative challenges, self-motivate, and work both independently and collaboratively. Excellent management skills and strong leadership potential Ability to professionally engage with, take and give feedback from stakeholders and reports Preferred Qualifications: Bachelor's degree in writing, English, or related field Strong interpersonal and communication skills Where we're going UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it's our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow! Equal Opportunity Employer UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories. View The EEO Know Your Rights poster UKG participates in E-Verify. View the E-Verify posters here. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Disability Accommodation in the Application and Interview Process For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com. The pay range for this position is $126,300.00 to $181,550.00 USD, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. 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We're united by purpose, inspired by you. About the Team: Our Business Development Representatives play a pivotal role on our Marketing team! Our BDR's are instrumental in growing our net-new sales pipeline. The primary focus is identifying, developing, and creating new business opportunities for the Field Sales Executive(s). This is an office based role, working a hybrid schedule. About the Role: Create and prioritize strategic target account lists within a defined territory with support from the field sales executives as well as field sales management Leverage strong prospecting and business development skills to generate incremental revenue opportunities thru outbound calling and lead generation Utilize knowledge of UKG products and solutions to enhance the client's or prospect's interest of UKG and communicate the value of our solution(s) to further assist the sales cycle Partner with the field sales team to promote UKG 's business initiatives and to enhance the customer or prospect's knowledge of UKG products, programs, and services Employ expert probing skills to expand contacts or define new product requirements within a prospect and/or customer, while increasing revenue and teaming with field sales Maintain expected metrics of outbound calls and targeted emails to increase number of live conversations per day Provide qualified lead information to the field sales organization to assist in account progression or sales pipeline acceleration. Basic Qualifications: One-year professional experience in a BDR/SDR/Sales/Prospecting or customer facing type role or a college degree in sales with 6 months+ BDR/SDR/Sales/Prospecting or customer facing experience Strong business development, prospecting, sales and/or marketing background Experience using strong verbal and written communication skills with the ability to convey complex information to varying audiences Preferred Qualifications: Knowledge of the enterprise software industry, specifically HCM or Workforce Management Familiar or certified in a common sales methodology (e.g. Sandler, Holden, AAISP etc.) Proficient in using a CRM tool such as Salesforce.com We are seeking team players to join our talented Business Development team for positions we will be hiring for later this year. We are always eager to connect with top-tier professionals who are prepared to make a meaningful impact. Where we're going UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it's our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow! Equal Opportunity Employer UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories. View The EEO Know Your Rights poster UKG participates in E-Verify. View the E-Verify posters here. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. 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Demonstrated experience or understanding communications strategies and logistics involved in supporting employee town hall meetings or similar large-scale internal events. Tech-Savvy: Familiarity with both Mac and PC platforms is preferred, as well as proficiency in communication technology tools such as SharePoint, Canva, and Adobe Photoshop. Mastery of Microsoft Office: Proficiency in Microsoft Office suite is essential. 1+ years of experience in supporting executive internal communications. Collaborative Spirit: A strong team player who actively seeks input, welcomes feedback, and offers to help to colleagues proactively. Meticulously Organized: Highly detail-oriented, exceptionally accurate, and adept at follow-up, ensuring that no communication or task falls through the cracks. 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