marketing jobs in weston fl united states

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Reporting and Insights: Creating reports, dashboards, and presentations that summarize key metrics and provide actionable insights to stakeholders. Identifying Trends: Spotting trends and patterns in website data to understand user behavior and website performance. Optimization and Strategy: Produce data insights to optimize website content, design, user experience, and digital marketing strategies. A/B Testing: Inform future A/B tests utilizing data to compare different website elements and identify the most effective versions. SEO/SEM Collaboration: Working with marketing teams to inform SEO and SEM strategies based on data analysis. Data-Driven Decision Making: Ensuring decisions are guided by data and insights rather than intuition. Staying Ahead of Trends: Keeping up with emerging trends and web analytics tools, techniques, and digital marketing best practices. 5+ years of experience in digital marketing analytics field, or similar. 3+ years Technical Skills: Proficiency in web analytics tools like Google Analytics, Google Tag Manager, SEMRush, Heatmapping tools, SQL, and data visualization software (e.g., Tableau, Power BI). Analytical Skills: Strong data analysis and interpretation skills, including the ability to identify trends, patterns, and insights. Hands on experience handling SEO/SEM: Knowledge of SEO and SEM principles to interpret and optimize website traffic and marketing efforts. Communication Skills: Excellent written and verbal communication skills to effectively convey technical information to both technical and non-technical stakeholders. 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Work towards organic search optimization and ROI maximization. Understand target buyer personas and regularly perform thorough audience and keyword research. Collaborate with the marketing and web development teams to optimize web experiences for conversion. Track and share KPIs such as CPCs, CTR, CPAs, and ROAS Prepare and present reports regularly to key stakeholders and senior leaders. Proactively pinpoint gaps and opportunities and implement solutions in a timely manner. Stay updated on emerging digital and SEM trends and best practices. Work cross-functionally across Marketing & Sales to maximize ad performance and investment. 5+ years' experience in Search Engine Marketing (SEO) 3+ years' Hands-on experience with planning and implementing a successful SEM strategy. Proven success in SEM execution. Strong proficiency with Google Analytics, Google Ads and Bing Ads platforms. Experience in web analytics, marketing, and business development. 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Customer Journey Definition: o Develop a cross functional customer journey vision that enhances the customer experience from onboarding to renewal and incorporates peak moments and the opportunity to differentiate to customer experience as part of UKG's message. o Collaborate with cross-functional teams to ensure seamless integration of customer touchpoints and communication strategies. o Translate customer experience into compelling input for sales materials. 2. Expansion and Renewal Programs: o Lead initiatives to identify cross-sell and upsell opportunities, increasing customer lifetime value that incorporates customer adoption as a driver for successful expansion. o Working with the Renewals team, develop and manage scalable renewal strategies to maintain high retention rates and minimize churn. o Collaborate with the events team to ensure content is engaging, relevant, and drives customer success. 3. Lifecycle Marketing Measurement: o Establish key performance indicators (KPIs) and metrics to measure the effectiveness of lifecycle marketing initiatives. o Utilize data-driven insights to optimize strategies and report on program performance to senior leadership. 4. 8+ years of experience in lifecycle marketing, customer success, or related roles. 5+ years in the B2B SaaS industry. 5+ years of leadership experience managing high-performing teams. Champion a customer-first mindset--advocate for the voice of the customer in every strategy, ensuring all lifecycle programs are rooted in empathy, value delivery, and long-term relationship building. Proven success in developing and executing lifecycle strategies that drive renewals and expansion. Strong understanding of customer journey mapping and experience design. Excellent communication and cross-functional collaboration skills. Data-driven mindset with experience using analytics to inform strategy. Proficiency with marketing automation platforms and CRM systems (e.g., Marketo, Salesforce). Passion for customer success and building long-term relationships.", "stars": 0.0, "medallionProgram": null, "location_flexibility": null, "work_location_option": "hybrid", "canonicalPositionUrl": "https://apply.ukg.com/careers/job/893382302274", "isPrivate": false, "latlongs": "42.6334247,-71.31617179999999"}, {"id": 893381646939, "name": "Retail- Industry Marketing- Sr Principal", "location": "United States", "locations": ["United States"], "hot": 0, "department": "Sales", "business_unit": "Sales", "t_update": 1748618531, "t_create": 1745000620, "ats_job_id": "5a92f91d-e409-40f0-8a2b-e2f97fc68586", "display_job_id": "HEALT013175", "type": "ATS", "id_locale": "HEALT013175-en", "job_description": "Strategy Development: Take UKG's overall strategy and solution set and tailor it to support the unique needs of retailers and hospitality providers. Trend Analysis: Conduct thorough market research and analysis to identify the macroeconomic trends impacting retail and map them to the challenges UKG solves and the value it delivers Collaboration: Work closely with cross-functional teams, including sales, marketing, product development, and customer success, to ensure alignment and successful execution of the industry strategy. Influence & Thought Leadership: Serve as a thought leader and industry expert, representing the company through written and spoken communication during sales cycles, at industry events, supporting demand creation, participating in industry associations, and representing UKG in media engagements. Customer Engagement: Build and maintain strong relationships with key customers and UKG stakeholders in the retail sector to understand customer needs and outcomes. This would be activated by your ability to recruit customers to develop success stories and develop a customer advisory board Innovation: Through your expertise and knowledge of the market increase the value of the UKG offering by tailoring our messaging to ensure it resonates with retail customers' unique needs and take back insights gained from your interactions with the market to influence the product road map and ecosystem strategy. Bachelor's degree in Business, Human Resources, or a related field Minimum of 10 years of experience in the retail industry working with significant experience managing store teams Strong critical thinking skills and demonstrated creativity. Exceptional communication and interpersonal skills that can create and nurture relationships with a wide variety of stakeholders. Understanding of Human Capital Management software and its applications in the retail sector. A passion for Retail industries and the workforce Excellent political and business judgment Strong reputation for ethical conduct and unquestionable integrity Team player capable of performing independently Strategic thinker with demonstrated skills to swiftly execute Demonstrated success in aligning with business needs with compelling HCM solutions The ability to understand how software can generate ROI for our customers The ability to understand how product features address industry challenges Influences internal/ external business and/or regulatory issues; makes decisions that have significant impact on UKG and/or the UKG's existing customers and prospective customers.", "stars": 0.0, "medallionProgram": null, "location_flexibility": null, "work_location_option": "remote_local", "canonicalPositionUrl": "https://apply.ukg.com/careers/job/893381646939", "isPrivate": false, "latlongs": "38.7945952,-106.5348379"}, {"id": 893381153881, "name": "Business Development Representative II", "location": "Lowell,MA,United States", "locations": ["Lowell,MA,United States", "Weston,FL,United States"], "hot": 0, "department": "Marketing", "business_unit": "Marketing", "t_update": 1748552969, "t_create": 1742917504, "ats_job_id": "0fd69326-902e-4628-a034-91a8870f398e", "display_job_id": "BUSIN012517", "type": "ATS", "id_locale": "BUSIN012517-en", "job_description": "Company Overview With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we're only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on. At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all. Here, we know that you're more than your work. That's why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose -- a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you're passionate about our purpose -- people --then we can't wait to support whatever gives you purpose. We're united by purpose, inspired by you. About the Team: Our Business Development Representatives play a pivotal role on our Marketing team! Our BDR's are instrumental in growing our net-new sales pipeline. The primary focus is identifying, developing, and creating new business opportunities for the Field Sales Executive(s). This is an office based role, working a hybrid schedule. About the Role: Create and prioritize strategic target account lists within a defined territory with support from the field sales executives as well as field sales management Leverage strong prospecting and business development skills to generate incremental revenue opportunities thru outbound calling and lead generation Utilize knowledge of UKG products and solutions to enhance the client's or prospect's interest of UKG and communicate the value of our solution(s) to further assist the sales cycle Partner with the field sales team to promote UKG 's business initiatives and to enhance the customer or prospect's knowledge of UKG products, programs, and services Employ expert probing skills to expand contacts or define new product requirements within a prospect and/or customer, while increasing revenue and teaming with field sales Maintain expected metrics of outbound calls and targeted emails to increase number of live conversations per day Provide qualified lead information to the field sales organization to assist in account progression or sales pipeline acceleration. Basic Qualifications: One-year professional experience in a BDR/SDR/Sales/Prospecting or customer facing type role or a college degree in sales with 6 months+ BDR/SDR/Sales/Prospecting or customer facing experience Strong business development, prospecting, sales and/or marketing background Experience using strong verbal and written communication skills with the ability to convey complex information to varying audiences Preferred Qualifications: Knowledge of the enterprise software industry, specifically HCM or Workforce Management Familiar or certified in a common sales methodology (e.g. Sandler, Holden, AAISP etc.) Proficient in using a CRM tool such as Salesforce.com We are seeking team players to join our talented Business Development team for positions we will be hiring for later this year. We are always eager to connect with top-tier professionals who are prepared to make a meaningful impact. Where we're going UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it's our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow! Equal Opportunity Employer UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories. View The EEO Know Your Rights poster UKG participates in E-Verify. View the E-Verify posters here. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Disability Accommodation in the Application and Interview Process For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com. The pay for this position is $55,000, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. 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